RUN FOR COUPON

OCT 2015 - NOV 2015

run for coupon

CONTEXT

This is a project for an online course called Design Kit: Prototyping on +Acumen. We four girls teamed up together (two boys served as our interviewees) and had a wonderful journey in the exploration of user-centered design.

run for coupon

BRAINSTORMING!

The topic of our first assignment was to design an experience that can help people live a healther life. We thought about the challenges and possibilities for a healthier lifestyle at home, office, school and community. Then we put our ideas on post-in-notes. This is our result.

run for coupon

PICK AN IDEA

After ideas review we voted for the most innovative and the most promising ones. Team discussion helped us to select the most exited idea.

run for coupon

PROTOTYPING

run for coupon

THE INCREDIBLE TREADMILL!

Our design concept is a treadmill that can provide coupons after every completed mile. We assume that variety of coupons will be a motivating factor for running.

run for coupon

FEEDBACKS

We also showed and explained the prototype to three people and got many valuable feedbacks: All the people interviewed think it is a good idea. The prototype helps visualize the concept very well so that they can think about and gather more informations.

However, when asking them how much more they would like to pay for the treadmill as individual or as a gym holder, they keep cautious because they don't really know if the motivation of coupons is attractive enough to bring in more people. Anyway, people go to gym for health, not for coupons.

As for improvement, some people provides with some really good suggestions, such as make the process really easy for runners, design some different incentive schemes, find target customers, work with companies and organizations who might be interested, add ty, etc.

Finally, our innovative treadmill ranked the first place in the assignment pool!!!

run for coupon